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This average of 8.8 links was the same for both desktop and mobile searches across thousands of travel-related keywords and search terms analysed by Searchmetrics. More space on the first page of Google’s travel results is increasingly being taken up by “universal search” elements . These include: Knowledge Graphs , which appeared in 65% of desktop travel searches and 22% of mobile searches, as well as maps (17% desktop, 23% mobile), images (18% desktop, 15% mobile) and news stories (20% desktop, 16% mobile). AdWords paid advertising links appeared at the top of the first page in 15% of travel-related searches on desktops and 32% of searches on mobile devices. Marcus Tober, Searchmetrics’ founder and chief technology officer, says: “Getting on to Google’s first page for important search terms is a necessary goal for all travel brands, and the universal search elements offer an additional way of appearing there. “Travel marketers need to understand which universal search integrations commonly appear for the keywords and topics their target customers are searching for and optimise their web content to increase the likelihood that Google will feature it.” Searchmetrics saiys Google’s Knowledge Graphs were “a significant opportunity for travel brands to get on to page one” because they pull in information and images from sources the search engine trusts, such as Wikipedia, as well as an organisation’s own website, Google My Business page, social media channels and contact details. On desktops and tablets, Knowledge Graphs are displayed on the right of the screen next to organic results, while they are shown at the top of the screen on mobile devices. Rob Gill has been writing about the travel industry since 2001 when he joined the features department at Travel Trade Gazette in London, having previously worked for local newspapers in the UK for five years. He was also city and finance correspondent at TTG before later becoming editor of ABTN (Air & Business Travel News) and then digital editor of Buying Business Travel.
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For example, Elon Musk and John Malkovich have participated in AMAs. The bonus can be that AMAs generate media attention as well. Case in point . A word of caution: Tread carefully with AMAs. Some have gone terribly wrong (like Jose Canseco’s here with media humiliation here ). Businesses can run sponsored posts on desktop and mobile apps in Reddit for a minimum of $5 per day on the self-serve platform, plus they offer advertising at scale. Case studies for driving awareness with sponsored content exist for Toyota, Coca-Cola, and Duracell, to name a few, here . With these tools in hand, there are endless ways to engage with your target audience on Reddit for things like: Tread lightly with blatant marketing (users have historically been adverse to this, although it’s becoming more accepted over time). Reddit is not harder to participate in than other social networks, it’s just more “real.” Companies that have had success on Reddit follow the same principles needed to succeed in any social gathering, and approach Reddit as a place to connect with like-minded individuals. Big brands and smaller businesses alike have found success on Reddit.
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